Everyone knows about black friday, you are supposed to get in huge crowds to get huge discounts on name brands, but the truth behind black friday, is hard to believe. Black friday is a day when most retailers discount their prices a huge amount. This makes the competition the same but it still brings a lot more people to shop. It, in total, makes everyone some money. This is because the profit percentage is lower, but the fixed amount is higher. Black friday isn't all about you, and sometimes you have to put yourself in the retailer's shoes.